Charles Telfair Education
Rebranding Mauritius’ leading private education group.
Year:
2023
Timeframe:
1 month
Tools:
Illustrator, Photoshop, Figma
Category:
Branding
Charles Telfair Education Rebranding — Leading with Clarity and Connection
This rebranding project revitalized Charles Telfair Education’s visual identity to strengthen its position as Mauritius’ leading private education group. The refreshed brand design fosters stronger engagement with prospective students while reinforcing trust, excellence, and innovation at the core of the institution’s mission.
Problem
As the leader in private education, Charles Telfair’s existing brand was starting to feel outdated and disconnected from the vibrant, forward-thinking spirit of its campus. It no longer reflected the dynamism, energy, and ambition driving the institution today.
Solution
A fresh, modern logo, vibrant colour palette, and bold visual system were developed to reflect the dynamism of the campus and align with the institution’s forward-looking vision, while strengthening communication across all touchpoints.
