Mautourco
Designing the Next Chapter of a Mauritian Icon
Year:
2024
Timeframe:
3 weeks
Tools:
Photoshop, Illustrator
Category:
Branding
Bringing Fresh Energy to Mautourco’s Identity with a Strong Island Connection
A lighter, more modern identity that makes Mautourco feel younger—while staying true to its deep Mauritian roots. The rebrand brings clarity, warmth, and a fresh island spirit to a trusted travel name.
Problem
Mautourco’s identity felt outdated and lacked the warmth and energy of Mauritius. It needed a clearer, more modern look to connect with a younger, more dynamic audience while staying true to its roots.
Solution
The rebrand draws inspiration from travel stickers people collect on their luggage—symbols of their journey. Sticker-style brand assets capture the island’s essence, making the brand feel personal and playful. These stickers are also used digitally as social media and WhatsApp stickers to engage clients in a friendly, modern way.
