KFC 40 Years
Cheers to 40 Years of Crispy Memories in Mauritius!
Year:
2023
Timeframe:
1 month
Tools:
Photoshop, Illustrator
Category:
Packaging
Bringing the Spirit of Celebration to KFC’s 40th Birthday in Mauritius
KFC Mauritius marks its 40th anniversary with a vibrant packaging redesign and exclusive goodies, part of the larger KFC Kentucky Town celebration. This project blends festive branding with local culture, creating an engaging experience that deepens the connection between KFC and its Mauritian fans during this special milestone.
Problem
The challenge was to develop a memorable celebration for the 40th anniversary that truly connected with the local audience. Packaging and merchandise needed to reflect the festive spirit, strengthen brand loyalty, and stand out within the larger KFC Kentucky Town event amid a competitive and vibrant market.
Solution
Packaging was redesigned with vibrant, festive visuals that celebrate Mauritius’ culture and KFC’s legacy. Exclusive, locally inspired goodies complemented the design, fostering excitement and deepening brand connection while enhancing the KFC Kentucky Town event experience during the 40th-anniversary celebrations.
